social media management tools.

This post is brought to you by Napoleon Cat, one of the leading social media management tools.

This post was first published in May 2016 and has been revised and updated for accuracy and completeness.

Maintaining a social media presence is just as important as creating great content for your audience. Not only can you share valuable information with them, but you can also engage with them to get valuable feedback and ideas on topics, network with peers, and reach out to influencers.

However, with so many popular social networks to join and new ones being added all the time, it’s almost impossible to manage all of them manually. Luckily, there are plenty of free Social Media Management and scheduling tools that can make your work and life much easier. Let’s take a look at six of the most effective.


Instagram is one of the most popular social networks, with over 1 billion monthly users active on the platform. After that, it was released as an Instagram app as a planning tool, but since its release, support for other social networks has been added and new features have been added continuously. This app focuses on visual content. Whether you’re scheduling in-feed image and video posts, stories, or carousel posts, Later supports all of these options. A forever-use free plan is available later, while paid plans give you access to features like analytics, saved captions, and scheduled stories.


People who rely on Twitter to get their message across will love a lot about TweetDeck. TweetDeck is a free application that allows you to manage multiple (unlimited) Twitter accounts from one unified interface. Create your own customizable social media dashboard to send and receive tweets, manage and monitor your Twitter profile. TweetDeck is available as a web app, Chrome app, or desktop app. TweetDeck can be configured to post scheduled tweets, create tweet lists, and more. And what makes it special is that it’s always free.


Social media is becoming more and more visual. Canva is a great tool for anyone managing their social media accounts. Any of the thousands of ready-made designs available can be used by the designer to create marketing assets for his level. You can now also connect your social channels to publish or schedule directly from Canva. A free version is available, giving you good access to pre-made templates in place. The Pro plan gives you access to all templates for just $12.95/month.


Hootsuite is one of the most established and popular social media planning and marketing apps. Built-in teamwork features allow you to schedule posts, get detailed reports, and collaborate with your team members. You can view multiple streams at once and monitor what your customers are saying. There is a free limited plan for 3 social profiles and up to 30 scheduled messages.


Buffer is also one of the best apps for managing your social media presence and scheduling your posts. The app also includes analytics tools that help you track your audience’s activity and find the best SociaI Media Management especially like the Chrome extension. It’s seamlessly integrated, non-intrusive, but always available when you need it. It’s an easier and more effective way to manage your social media, setting everything you need in just a few clicks. social media management tools Buffer supports over 7 different platforms. You can add up to 4 on the free plan.


Planable is a social media collaboration tool that enables marketers to work together more efficiently and faster. So if you care about efficiency, this is a tool to consider. It’s one of the most visual platforms for marketers to create, plan, collaborate, review and plan content for social media. We support the most popular social media networks:

Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Google My Business. Planable is 100% focused on collaboration and approvals, so you can get feedback, have conversations, request and get approvals, and schedule automatically on every post. We have a free plan to get you started, so you can try out all the features with your first 50 posts.

Bonus Tool: ContentCal

ContentCal is the ultimate tool to bring your team together. Share ideas, create approval workflows, create content plans, and then publish that content to multiple platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, YouTube, Medium). ContentCal analytics help you understand how your content is performing. And our brand new Reply feature serves as a unified inbox to monitor and respond to social media mentions, messages, and comments.

One of the key features is that ContentCal integrates with over 2000 other applications. Create the perfect social media workflow by connecting ContentCal to the tools and content delivery channels you use today (Slack, Trello, etc.). Social media, such as emails and blog posts. The best content is created together. Get your team (and clients) involved in the content creation process, share ideas, get feedback and watch your content performance skyrocket!

Managing your social media presence and reaching a wider audience with your content can be a daunting task, but there are a few things you can do to make it easier. This includes using apps to get work done that doesn’t require creativity. It also includes planning. We hope you find these apps helpful. I wish you good luck!

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